Selling Sponsorships At Your Golf Tournament (Part 3 of 3)

Before reading on, if you haven’t checked out part 1 or part 2 of this blog post series, we encourage you to do so now!  For those of you returning, welcome back and we hope you find the final portion of Selling Sponsorships At Your Golf Tournament helpful!

Offer Sponsorship Incentives
Add bonuses and incentives once you’ve gained your sponsorships!  For example, you may want to consider giving your sponsors, or even your players, a discount if they’re able to assist you in acquiring additional sponsors.  For your big title sponsors, use cross promotion incentives (i.e. include a special offer from them on your website, if they agree to promote the event on their site).  Distribute literature about your sponsors and consider the option of offering multi-year discount agreements (i.e If you agree to be our beverage sponsor for the next 3 years,we’ll give you an x% discount off of your total sponsorship package cost).  Consider rewarding your most loyal sponsors by giving them exclusive privledges and perks based on the number of years they have supported and contributed towards your event – or rewarding them with category exclusivity — for example, if a vodka company is your beverage sponsor, give them the peace of knowing that they’ll be your one and only beverage sponsor for the entire tournament.

As you can see, there are many different ways to increase sponsorship sales by offering perks, bonuses and rewards … so get creative!

We thank you for taking the time to read our 3-part blog series on Selling Sponsorships At Your Golf Tournament.  If you have any additional questions or comments, feel free to reach us via telephone at 800-827-2249 or send us an email.  We look forward to hearing from you and hope that the insight you’ve gained through this series of blogs will aid you in selling more sponsorships this season!

Selling Sponsorships At Your Golf Tournament (Part 2 of 3)

For those of you who haven’t read Part 1 of Selling Sponsorships At Your Golf Tournament, we encourage you to do so before pressing forward.  For those who already have, welcome to part 2; we hope you can pick up some valuable pointers!

Teach Your Committee How To Adequately Sell
As silly as it sounds, it’s vital for your everyone in your committee to be on the same page and know the appropriate sales process. Be sure to set sales goals for each member and start selling early! Be sure to use multiple methods of contact, such as personalized letters, telephone calls or better yet,  personal visits to your potential sponsors. Instruct your committee to ask open-ended questions, have an objective prior to each sales presentation, listen carefully to what your sponsor has to say, implement the necessary follow-up steps and last, but not least,  follow up!

The 3rd and final part of Selling Sponsorships At Your Golf Tournament will be posted next week, so stay tuned!  And as always, if you have any questions or comments, feel free to give us a call at 800-827-2249 or email us any time!

Selling Sponsorships At Your Golf Tournament (Part 1 of 3)

In this day and age, it’s surprising how many golf committees don’t utilize sponsorships in a way that could get them the most bang for their buck.  Which is why Hole In One International is here to help give you some great tips on selling sponsorships at your next golf tournament!

Offer a Vast Variety of Sponsorship Options
Sure, chances are you’re working on securing hole and title sponsors… but were you aware of all the other types of sponsorships that are out there?  Beverage sponsors, donation sponsors (who contribute to your raffle/auction items), trade/barter sponsors, contest/event sponsors… the possibilities are endless!  It’s important that after you build your sponsorship list(s) that you also build a prospect list and categorize them appropriately — you’re obviously not going to want to approach your favorite locally-owned deli to inquire about them being your Title Sponsor… although you might want to consider having them as your lunch sponsor!  Having issues finding prospects for sponsor leads?  Be sure to consult with individuals who are already advertising locally in your area, previous event sponsors, area chamber members, current suppliers, etc.  Internet research is also valuable, as you’ll gain insight as to any new companies in your area that have opened up.  Be sure to list out all of the benefits and features of each package in detail — sponsor signage is a great addition, as it will give your committee an added opportunity to sell more sponsorships!

There’s more where that came from: stay tuned for part 2 of Selling Sponsorships At Your Golf Tournament for more helpful tips.  If you have any further questions, feel free to give Hole In One International a call at 800-827-2249 or email us any time!

Reward Your Sponsors With Affordable Signage!

With most of Hole In One International’s golf contest insurance packages, you will receive free signage so long as the necessary paperwork is received at least 10 calendar days prior to the tournament date.

What’s more, we’ll incorporate your sponsor’s logos free of charge! All we need is an emailed file of the logo (.tiff, .gif and .eps formats preferred) and your sponsor(s) will be well on the way to recognition in no time!

In case you didn’t know, all of Hole In One International’s insurance packages include one customizable target sign that contains the prize description and sponsor’s name.  All contest signs are 30×30″ and have a printed area of 11×17″ – so just remember:  if you’re sticking with text only, less is more.  You don’t want the visibility to be too small.

If auxiliary signage applies to your package (tournament formats only), you’ll also receive pre-printed signs which announce your complimentary prizes. Stakes and tee markers are included with all signage free of charge.

You’ll also want to check out the sponsor signs that available for purchase on our website, or you can also contact us and we’ll send you an order form.

Our sponsor signs are 24×30″ with a printed area of 11×17″ and are in the shape of a golf ball.  They are made of heavy duty, weatherproof Coroplast… which means you’re able to re-use them and save yourself some money!

We have specific signs designed for closest to the pin, longest drive and straightest drive contests.  Not holding any contests and looking for signs that are a bit more generalized?  No worries – we have those too!  Logos can also be applied to these as well – just email them over!

Have any other questions about signage or logos?  Give us a call at 800-827-2249!

Increase Sponsorship Sales with a Closest to the Pin Contest

The Closest to the Pin Contest
Like the hole in one contest, a closest to the pin contest is also traditionally held on a par 3 hole and frequently on the same hole as a hole in one contest.

As you have probably guessed, the golfer who hits the ball closest to the hole is the winner. You’ll want to have a measuring tape near the green so you can measure any shots are very close.  And as with the longest drive, you should plan on having one contest for men and one for women.

As with all of the other contests, running a closest to the pin contest is yet another opportunity to sell a sponsorship and a golf tournament sponsor sign, which helps raise additional money for your charity.



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