Before reading on, if you haven’t checked out part 1 or part 2 of this blog post series, we encourage you to do so now! For those of you returning, welcome back and we hope you find the final portion of Selling Sponsorships At Your Golf Tournament helpful!
Offer Sponsorship Incentives
Add bonuses and incentives once you’ve gained your sponsorships! For example, you may want to consider giving your sponsors, or even your players, a discount if they’re able to assist you in acquiring additional sponsors. For your big title sponsors, use cross-promotion incentives (i.e. include a special offer from them on your website if they agree to promote the event on their site). Distribute literature about your sponsors and consider the option of offering multi-year discount agreements (i.e If you agree to be our beverage sponsor for the next 3 years, we’ll give you an x% discount off of your total sponsorship package cost). Consider rewarding your most loyal sponsors by giving them exclusive privileges and perks based on the number of years they have supported and contributed towards your event – or rewarding them with category exclusivity — for example, if a vodka company is your beverage sponsor, give them the peace of knowing that they’ll be your one and only beverage sponsor for the entire tournament.
As you can see, there are many different ways to increase sponsorship sales by offering perks, bonuses and rewards … so get creative!
We thank you for taking the time to read our 3-part blog series on Selling Sponsorships At Your Golf Tournament. If you have any additional questions or comments, feel free to reach us via telephone at 800-827-2249 or send us an email. We look forward to hearing from you and hope that the insight you’ve gained through this series of blogs will aid you in selling more sponsorships this season!