For those of you who haven’t read Part 1 of Selling Sponsorships At Your Golf Tournament, we encourage you to do so before pressing forward. For those who already have, welcome to part 2; we hope you can pick up some valuable pointers!
Teach Your Committee How To Adequately Sell
As silly as it sounds, it’s vital for your everyone in your committee to be on the same page and know the appropriate sales process. Be sure to set sales goals for each member and start selling early! Be sure to use multiple methods of contact, such as personalized letters, telephone calls or better yet, personal visits to your potential sponsors. Instruct your committee to ask open-ended questions, have an objective prior to each sales presentation, listen carefully to what your sponsor has to say, implement the necessary follow-up steps and last, but not least, follow up!
The 3rd and final part of Selling Sponsorships At Your Golf Tournament will be posted next week, so stay tuned! And as always, if you have any questions or comments, feel free to give us a call at 800-827-2249 or email us any time!