Different Committees Within Your Golf Tournament

Hole In One International

Whether you’re a first time golf tournament planner or you’ve been coordinating your golf outing for years, it never hurts — nor is it ever too late — to make some major improvements in your planning!  Today, Hole In One International is here to not only stress the importance of assigning different committees within your golf tournament, but also to explain the different types of committees and the responsibilities of each one.

 

1) The Marketing/PR Chair
While the Marketing/PR Chair’s main focus may appear blatantly obvious to us, there’s one thing to keep in mind: Connections, connections, connections!  Make sure the individual you choose to fill this role has plentiful connections within not only your community, but in the media as well.  The Marketing/PR Chair should actively seek out and seize any/all available promotional opportunities, including activities such as a hole in one contest or putting contest.

2) The Tournament Chair
The Tournament Chair is your golf tournament’s ‘leader.’  Make sure they’re well-connected within your community and are prompt and reliable when it comes to deadlines.  The Tournament Chair is oftentimes also the contact person for people interested in participating and need more information.  Feel free to list their contact information in any brochures, online advertising or any other marketing materials your golf tournament commitee produces.

3) The Sponsorship Chair
Make sure your appointed Sponsorship Chair has sufficient connections within the business community and is a top-notch, experienced salesperson!  This individual will be in charge of acquiring sponsors for the golf tournament and selling them the sponsorships.

4) The Logistics Chair
The Logistics Chair will ideally be responsible for not only budgeting, but managing operations and personnel as well.  The Logistics Chair should ideally be very detail-oriented by nature.  After all, the last thing you or your golf tournament committee want or need is oversight on the Logistic Chair’s part — especially when it comes to your budget and money.

5) The Honorary Chair
This individual will be duly recognized at the golf tournament… and not only through marketing and advertising!  Make sure the person you assign as the Honorary Chair is a prominent figure in your community.  You don’t want just any average joe representing your golf tournament, do you?  Of course not!

6) The Golfer Chair
The Golfer Chair should ideally be a golf enthusiast and will be responsible for recruiting players for the golf tournament.  Being an avid fan of the game and being able to network with other fellow golfers is always helpful when it comes to recruiting players for a golf tournament.

7) The Gift & Prize Chair
The Gift and Prize Chair will be responsible for creating various sponsorship packages and finding deals on the prizes and gifts being offered to them.  Make sure that the sponsorship packages/offers are appealing and that your sponsors are being adequately rewarded for the money they’ll be putting in.  For example, it’s always a good idea to recognize your sponsors with golf sponsor signage.  Remember to clue in the Sponsorship Chair about what your final gift and prize packages will be — it will hopefully make for an easy sale for them!

 

Have more questions about golf tournament committees?  Call us today at 800-827-2249!

How-To: Filling Your Field with Golfers

Hole In One International

As you likely already know, golfers today have a variety of golf outings to choose from and participate in, so it’s important that you give them every reason to choose your golf tournament over another.  If you’re finding it a difficult task to sell out your golf event and/or need some tips on how you can acquire a full field of 144 players, then you’re in luck!  Hole In One International is here today to explain how to do just that.

First of all, it’s important to get a good idea as to who participates… and why.  These people might be individuals that believe in your cause, acquaintances, people you work with, sponsors and/or vendors and all of these people may want to participate in a golf outing for a variety of reasons.  Perhaps they’re looking for a great golf course to play at… or maybe they’re wanting more value than the entry fee they’re paying for (tee packages, contests/activities, food, and beverages, etc).  For many participants, it can be as simple as your cause, particularly if it is something they really believe in.

Here are some suggestions for recruiting more golfers for your golf event:

  • Create a webpage for your golf tournament (TournEvents is a great, FREE solution for this).  This will allow you to promote your event and sponsors, as well as give your players the opportunity to register and pay for the tournament online!
  • Network!  Have friends ask other friends if they’d like to participate.  (P.S. Word of mouth will never become an ineffective method of free advertising!)
  • Advertise via direct mail, brochures, email campaigns, editorial and/or media coverage, etc.  Make sure all of the advertising you send out reaches a target market; you don’t want to be advertising to individuals who have no interest in golf, after all.
  • Be sure to create appealing sponsorship packages.
  • Contact returning golfers!  If they had fun at your previous outing, they’ll likely want to participate again.  You should have their information from the previous sign-up/sign-in sheet.
  • Offer the chance to score incredible prizes! Check out a few of the suggested prize ideas that are sure to help you capture attention.

Need more ideas on how to recruit golfers to your golf outing?  Give us a call at 800-827-2249… or feel free to email us for additional information!

Club Pros In Your Golf Tournament

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Have any Club Professionals participating in your upcoming golf outing?  Great news!  If you’re insuring a hole-in-one contest, Million Dollar Shoot-out, or putting contest, you don’t have to exclude them from participating and/or possibly winning the insured prize that’s at stake!

That’s right: Hole In One International will happily insure any/all Club Professionals in your event!  Sure, they’re a little more costly to insure (3x the price of 1 amateur golfer, to be exact) given their skill level; however, when you take the odds into consideration, it makes perfect sense.

Did you know that the odds of an amateur golfer making a hole-in-one are roughly 13,600 to 1, while for professional golfers, those odds are lessened all the way down to 2,500 to 1!

Give your Club Professionals (and even Tournament Professionals!) a chance to win big with a single swing (or putt), compliments of Hole In One International… call us today at 800-827-2249 for a free, no-obligation quote and/or more information!  You can also email us at any time or even go online and obtain a quote, as well as bind your coverage!

Best of luck with your golf tournament this year!

Properly Advertising Your Golf Tournament – Part 2/2

Hole In One International

Welcome to part 2 of “Properly Advertising Your Golf Tournament.”  If you didn’t read part 1 earlier this week, make sure to do so before continuing on.

4.)  Sending Out Invitations
It may not seem like it, but something as simple as sending out invitations can be a great way to advertise.  Make sure to personalize them and have them look professional.  Once you’ve fine-tuned the details of your golf tournament, you can then begin sending out those invitations!  You’ll be pleasantly surprised to see how many interested individuals contact you!  Be sure to have multiple methods of contact on your invitation — phone number, email, fax, etc.  Not everyone uses the same one, after all.

5.)  Give Your Sponsors Maximum Exposure
Make sure to properly advertise not only for yourself and your outing, but for your sponsors as well! Purchase sponsor signs featuring the sponsor’s logo (plain text can also be used) and whatever you do, make sure you know where to place the signage to give your sponsors the recognition out on the golf course that they deserve!

6.)  Discounts & Special Offers
Give your players an incentive for registering for your golf tournament prior to the cut-off date by offering a discount on the price of their foursome if they submit payment prior to it.  After the tournament, give players a similar incentive for registering for next year’s tournament on the spot!  And last, but definitely not least, don’t forget to announce if you’re going to be holding any sort of golf contests during your outing – especially ones that involve big prizes, such as a hole in one, Million Dollar Shootout or putting contest!

If you have any additional questions about advertising your golf tournament, or if you’re interested in insuring a hole-in-one or putting contest during your outing, please give us a call today at 800-827-2249.  All of our contest consultants would be happy to help you out!  You can also email Hole In One International as well, if you’d prefer.

 

Properly Advertising Your Golf Tournament – Part 1/2

Hole In One International

Looking to amp up your advertising this year at your golf tournament?  Hole In One International is here to help give you some ideas on how to get the word out about your upcoming golf outing!

1.)  Make a Website
Having a website dedicated to your golf tournament is crucial when it comes to spreading the news about it!  Be sure to visibly display when and where it will be taking place, a phone number and/or email for your tournament director in case people have questions, as well as any sort of contests/promotions you’ll be running during the tournament!  You also have the ability to allow players to pay for their event on your website via online payment services such as PayPal.  See if anyone in your tournament planning committee has the capability to set up a website for you — if not, there are some extremely helpful websites out there that will assist you in creating one for free, such as TournEvents.

2.)  Create Social Media Pages
Chances are that your target audience is active in the social media world, so make sure to create a Facebook event page, Twitter account and/or even a Google+ page dedicated to your outing.  Be sure to make mention of your golf tournament regularly on your personal or business pages and link back to the appropriate golf outing pages.  It’s important to keep everyone informed by making frequent updates (for example, if you’ve added on a few new sponsors or managed to grab a local celebrity local business leader as your chairperson).

3.)  Utilize Print Advertising
Print advertising is a tried and true way of spreading the news of your golf tournament.  Whether you plan to send flyers, create an online press release (which you can do for free through websites such as prlog.com) or put an ad about the golf tournament in your local newspaper listing, all are guaranteed to yield results and get your message out there into the world!  Be sure to also work with your sponsors to include information about your tournament in their ads/mailers!

Stay tuned later this week for part 2 of Hole In One International’s “Properly Advertising Your Golf Tournament” blog post.  And as always, if you have any questions, don’t hesitate to call us at 800-827-2249 or email us!



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