Selling Sponsorships At Your Golf Tournament (Part 1 of 3)

In this day and age, it’s surprising how many golf committees don’t utilize sponsorships in a way that could get them the most bang for their buck.  Which is why Hole In One International is here to help give you some great tips on selling sponsorships at your next golf tournament!

Offer a Vast Variety of Sponsorship Options
Sure, chances are you’re working on securing hole and title sponsors… but were you aware of all the other types of sponsorships that are out there?  Beverage sponsors, donation sponsors (who contribute to your raffle/auction items), trade/barter sponsors, contest/event sponsors… the possibilities are endless!  It’s important that after you build your sponsorship list(s) that you also build a prospect list and categorize them appropriately — you’re obviously not going to want to approach your favorite locally-owned deli to inquire about them being your Title Sponsor… although you might want to consider having them as your lunch sponsor!  Having issues finding prospects for sponsor leads?  Be sure to consult with individuals who are already advertising locally in your area, previous event sponsors, area chamber members, current suppliers, etc.  Internet research is also valuable, as you’ll gain insight as to any new companies in your area that have opened up.  Be sure to list out all of the benefits and features of each package in detail — sponsor signage is a great addition, as it will give your committee an added opportunity to sell more sponsorships!

There’s more where that came from: stay tuned for part 2 of Selling Sponsorships At Your Golf Tournament for more helpful tips.  If you have any further questions, feel free to give Hole In One International a call at 800-827-2249 or email us any time!

7 Tips on Marketing your Golf Tournament

Feeling frustrated or slightly disappointed in the turnout at your last golf tournament? Don’t fret! Here’s 7 of our favorite tips for marketing and advertising your golf tournament!

1. Set a goal! When planning your golf tournament, it’s important to identify and write down specific goals that you would like to achieve. And while you’re at it, consider setting up a multi-year plan so you can track your progress!

2. Know the famous phrase “Location, Location, Location“? Well, it applies to golf tournaments too! To help your tournament stand out, make sure to take the location into careful consideration.  Don’t hesitate to scope out multiple golf courses/golf clubs until you find the one that suits the needs of your business/organization’s golf tournament best.

3. Having celebrity guests at your tournament can be a real plus — not only is it exciting for all of your players and other attendees, but it makes you, as a tournament director, look more credible.  And dont worry, you don’t necessarily need Kim Kardashian or Tom Cruise on your guest list … depending on your community, local “celebrities” such as news reporters, radio show hosts, city and state officials will be just as big of hit with your tournament participants.

4.  Indentify who will be on your committee. Here is one situation where the more hands you have, the better (And don’t forget to think in terms of who can help you with achieveing your goals…)

5.  Get social!  If you haven’t already, this is the year to create a presence on the big social media sites such as Facebook, YouTube and Twitter.  These pages take very little time to set up and  they’re a great way to not only help advertise and recognize new sponsors but also attract new, younger golfers to your event as well!  When it comes to Facebook, encourage people to ‘like’ your event page by offering them a chance at a sweepstakes prize (i.e. “Like us to win a free driver!”)  These are all great ways to freely advertise… and with services like PayPal, you can even allow your players to register online through your website!  Talk about simple!…

6.  Sell It! Identify your potential players and sponsors and get out there and SELL it. (Read more about this here on our blog on March 16th at 11am PST).

7.  Sweeten the Pot …  Adding the chance to win multiple giant prizes is an effective tactic for generating buzz about your event. Adding a $25,000 putting contest or giving every player the chance to win a new car is sure to help you attract attention to your event.

 

If you’re interested in learning more, don’t hesitate to contact us at 800-827-2249 or send us an email!  We’d love to help make your next tournament a success!

Fun Ways to Qualify For a Million Dollar Shoot Out

If you plan on holding a Million Dollar Shootout, then you’ll need to pre-register/pre-qualify your players prior to the event.  Deciding the best course of action to take when it comes to qualifying your players can be quite confusing at times.  After all, there are a vast number of ways to go about doing so.  So how are you supposed to know which method will be most beneficial for your company or organization?  Let’s take a look:

Fundraising
If your goal is to fundraise, then the simplest way to qualify players would be to hold a raffle.  Depending on how big your company or organization is, you can charge anywhere from $1 to $2 upward toward $20 or $50 for an individual to enter a raffle and have their name drawn for a shot at $1,000,000.

Another way to help fundraise would be to have a silent auction.  The individual(s) with the highest bid received at the auction will then have the opportunity to participate in the Million Dollar Shoot-out.

You could also hold a merchandise sale and have the top 1-2 consumers who have spent the most money be the qualifiers!

Skills-based
Skills-based qualifiers are another great way to narrow down your players.  Having a longest or straightest drive contest or closest to the pin contest will help narrow down your players and determine who will be able to participate in the Million Dollar Shoot out.

If you’re having an actual golf tournament and the Million Dollar Shootout is to take place after the tournament, another option would be to take your first/last place team members and bring them back for the shot.

For added fun, be sure to offer consolation prizes to the other participants so they don’t leave empty-handed, whether it be a t-shirt, a sleeve of golf balls or perhaps a pro shop gift card where players can purchase merchandise or a free round of golf at the golf course!

For more ideas on how to qualify, be sure to visit our website!  You can also give us a call at 800-827-2249 or send us an email.  Happy qualifying!

Make a Hole In One, Win Your Weight In ____.

Looking for some unconventional hole in one prize ideas for your next golf tournament?  Look no further — we have a great story on one and a few unique suggestions for you!

Have you heard about pro golfer Elliot Saltman?  Saltman, who scored an ace during the second round at the Madrid Masters on Friday, October 7th, won a unique hole in one prize that day… his body weight in ham!  According to the European Tour Media Guide, Saltman weighs an estimated 235 pounds.  (That’s 235 lbs. of ham – wow!)  Cured and salted ham is considered a delicacy in Spanish culture and the jamón ibérico ham he won is valued at approximately $52/pound!  That means Saltman’s ham prize was worth $12,220!

Here are some other great weight-based hole in one prize ideas you can use:

1.)  Your weight in silver
Sure, the ability to boast and brag about your hole in one is a prize in itself, but imagine living your life in luxury should you ace a prize hole and win your weight in silver!  And by using websites such as SilverPrice.com, you’ll have the ability to hold on to all of that silver and monitor the cost until it peaks — then cash in on your newfound riches, should you choose to do so!

2.)  Your weight in canned goods to donate
For all you humanitarians out there, this one’s for you! There’s nothing quite like the gift of giving.  Make a hole in one, score enough canned goods to feed hundreds of families!  Did you know that a small can of soup weighs approximately 10.5 ounces?  If you weigh 150 pounds, that’s about 229 cans you’ll be able to donate!

3.)  Your weight in sporting goods
If you play the game of golf, then chances are you’re a sports fan in general.  Which is why giving away an individual’s weight in sporting goods would be a great choice for an offbeat hole in one prize!  Golf clubs, soccer balls, footwear, camping gear… the possibilities are endless!  Make a hole in one, score all types of sporting loot!

Whether you’re looking for more great hole in one prizes ideas or if you’d like a quote based upon any of the above, feel free to give us a call and we’ll get you a free, no-obligation quote!  All we need is the number of players in your event, the yardage of the hole you plan on using and of course… the value of the prize!  Call us today at 800-827-2249 or email us!

Shootouts at the Driving Range

Chances are that at your next golf event, you’ll likely hold your shootout at a golf course.  But did you know that Hole In One International also allows you to hold shootouts on a driving range once your players are pre-qualified?  All you need to do is follow the USGA regulations below:

  • Make sure the size of the flag and cup are under USGA regulations
  • Make sure the green is a USGA regulation-style green (no Astroturf or other synthetic materials)
  • Make sure the green’s grass is mown the same way as any other standard green

And as with any other of our insurance policies, you’ll also want to make sure you measure the yardage from the actual hitting on the tee box to the hole cut in the green and that the yardage isn’t lower than what you state on your contest coverage application.

Wanting to give away a big prize at your next shootout contest on the driving range?  No problem; our contest consultants are here to help! You can call and speak to one by calling 800-827-2249 or just email us for a free, no-obligation quote!

P.S. To get you an accurate quote, we will need to know the following: how many players will be taking the shot, the yardage of the hole and the prize value you plan on going with.



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