Never underestimate the power of advertising your golf tournament! Kristen Hansen, Social Media Marketing Assistant with Hole In One International, shares suggestions for getting the word out about your event.
Create a website for your golf outing
You don’t have to spend a ton of dough to get the word out about your event. Putting up a website dedicated to your golf outing is a perfect way to “tell” everyone about it! Be sure to promote the link to your website. And don’t forget to update your site regularly! Don’t know how to make a website? Don’t worry about it! There are websites out there that will actually create your own golf tournament page for you, such as TournEvents. The best part? It’s free!
Print advertising is a tried and true method of getting your word out there in the world. Some ideas would be to send fliers, put an article in your local newspaper or create an online press release. You can even work with your sponsors to include information about your event in their mailers and ads!
Something as simple as sending out invitations can be a great way to advertise, believe it or not. Once you have all the details of the outing in place, start sending those invitations out! You’ll be pleasantly surprised to see how many interested parties contact you! (Tip: when making your invitations, it’s best to list out multiple methods of contact for people to contact you… i.e. address, phone number, email, website, etc.)
Create social media pages for your golf outing
Chances are your target audience is active in the social media world. Be sure to make a Facebook group and/or Twitter account dedicated to your outing and mention it regularly on your personal or business pages. Depending on the size and type of tournament, you may even want to consider advertising your event in your local area via Facebook. Be sure to keep everyone informed by making regular updates to your group pages.
Announce any discounts or special offers
Encourage people to register for the outing as early as possible! List a cut-off date in your invitation and offer a discount on the price of their foursome if they send in their payment prior to it! And of course, don’t forget to announce if you’re going to be holding any sort of contests during your outing – especially ones that involve big prizes, such as a hole in one or putting contest!
Give your sponsors maximum exposure
Make sure to properly advertise not only for yourself and your outing but your sponsors as well! Purchase sponsor signs featuring your sponsor’s logo and whatever you do, make sure you know where to place the signage to give your sponsors the recognition they deserve!
Need more ideas? Have any questions? Give us a call at 800-827-2249 or shoot us an email. We’d be happy to help you out!